GUEST EXPERIENCE DESIGN / CHENGDU. CHINA / MEDIA ART / with d’strict

Concept

“Spring Fantasy”

Large Shopping Mall RENHE lights up Chengdu, a large Chinese city.

The Fantasy of Spring is in the center of it.

They focused on understanding of the characteristic of Big LED screen in geometric form.

They placed emphasis on providing contents that are good for everyone to appreciate regardless of time.

There are rays who cross over an aurora at the center of square where crowd of people surged toward to.

A big whale floating on clouds and a flashy movement of the flock of sardines in the sea are displayed as a media art.

Client - Runhe

Production - KALLOS with d'strict