Logo and packaging design project for the vegan yogurt brand ASAI.
Logo design
It’s a typography logo with customized letters and a graphic element in the form of a leaf (all about organic and vegan!) above the letter "i".
I created two versions of the logo (horizontal and square) to use on different surfaces. Both are good at scaling. This is especially important when using the logo on a small scale in print and on the web.
The color of the logo depends on the taste of the product. Red for strawberry, pink for cherry, orange for peach.
Packaging design
I’ve created a bright, memorable and clear packaging design for the Asai. It is important to show lightness and naturalness for a product like yogurt. Nothing should keep you from enjoying the wonderful taste! At the same time, the packaging should catch the customer's eye. My concept is that it should be easy for the customer to interact with the product, and it should be memorable.
