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Volkswagen Genuine Parts_Print
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Brief Strategy
 
In line with previous campaigns, the message is: to use fake (not original) parts spoils your Volkswagen. 
Using a metaphor I focused on the superheroes world, 
taking advantage of the huge success the topic has
in recent movies and games with the target audience. 
 
 
Would your hero be the same if he
has even a small part different?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                       
 
 
 
 
 
 
 
 
 
 
 
 


11.02.2014

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Volkswagen Genuine Parts_Print
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Volkswagen Genuine Parts_Print

Volkswagen Genuine Parts. Would your hero be the same if he has even a small part different? It's the same for your car. Don't spoil it.
1.2k
11.4k
60
Published:

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