Post NL - World Blood Donor Day The theme ’one to share = one to live’ is the key concept for the visualization of the stamp. The love for another human being can be life saving. To express this relation, the playcard concept was chosen to place the donor and patient in a central position. The ribbon connects the characters and the typography is placed 360 degrees around the illustration to strengthen the focus. A graphic approach which reflects the essence of the message of World Blood Donor Day.