Working directly once again with the Ralph Lauren’s Innovation Team in New York, the ask to Bolder was to create a graceful, bright, clean and crisp animated sequence to represent their new, revolutionary dyeing platform.
We employed a series of cloth and liquid simulations, detailed renders and striking motion direction to communicate an abstracted view of the beautiful process.
The focus was on the richness of colour that transforms the garment’s cotton, suspended in an invisible, watery environment, effortlessly and naturally floating.
The focus was on the richness of colour that transforms the garment’s cotton, suspended in an invisible, watery environment, effortlessly and naturally floating.
The Color on Demand process has been developed with a clear ambition to deliver a zero wastewater cotton dyeing system - and with Bolder’s fully CGI creative process for this promo - not a drop was wasted in the production.
For more information or new business enquiries, please reach out to tim@boldercreative.co.uk
RESEARCH & DEVELOPMENT
CREDITS
Client: Ralph Lauren
CGI & Production: Bolder Creative
Creative Direction: David Farquharson
Motion Design: Luca Viola, Nacho Miró, Arran Bish, Jonty Whiter
Producer: Sophia Lengui
