• Add to Collection
  • Tools Used
  • About


    Custom font designed for the University of Minnesota logotype.
I was tasked with creating a custom version of Times for the University of Minnesota.
Their logo was created using a long lost version of Times. This caused a problem when they needed to add campus names to their logo. A similar version of Times was used, but it did not quite match. They were not using a true small caps version, so the weight was off between the capitals and small caps.
I drew a completely new version of Times Small Caps that matched their logo exactly. I started with the logo and used its weight and proportions to build a new font. Now the campus names blend perfectly with the original logotype.