Visual identity developed for the new design furniture company, MARLO & ISAURE, whose first range, created between Geneva and Tunis, takes inspiration from its multicultural roots.
Developed on several media, the visual identity presents a new font. Tailor-made, it emphasizes the brand cultural mix. The sans-serifletters give a structured look, while extensions and finishes accentuate the oriental feel of the character.
MARLO & ISAURE initials – M and I – are used as graphic elements to dress the stationery. These geometric shapes confer minimalism and sobriety, a reminder to the Swiss side of the company. The use of the yellow colour, on the other hand, evokes the southern sun.