MAIN PROMO POSTER
Theatrically styled, placed locally around the city
16:9 VERSION
That ran on the athletic centre's giant CCTVs
RULE CARDS
Released one a week (simultaneous with the print version placed randomly in high traffic areas) to generate hype and awareness elading up to the bootcamp start.
Though in theme with the "Ab-pocalypse" each rule is grounded in solid fitness and safety fundamentals.
FACEBOOK GROUP COVERPAGE
and Logo
ONLINE PROGRESS MAP
Updated after each class, members were able to track their progress with a visual representation of where their choices in each bootcamp session were taking them through the story.
SOUNDTRACK COVER (VER. 2)
Due to popularity, released the custom bootcamp tracks as downloadable content. Version two is the "Breakless Mix", with the original dialogue and HIIT interval rest periods removed.
