Objective: To explore ways in which classic type (Old Style Roman, Transitional Roman, Modern Roman, Slab Serif, Square Serif and Sans Serif), through letterform appropriation and placement, can be utilized as an element to display emotion.
Profile of Target Audience: Graphic Design Students, Graphic Designers.
Take-Away Message: Type is an essential ingredient in graphic design. Beyond communicating written language, type–through appropriation and placement–provides infinite expressive and emotional possibilities.
Tone or Feel: Unified though diverse. Playful (sometimes chaotic) yet organized.
Sketching Phase
Finalize Booklet Designs
