Leisurful is an app that helps working adults spend more time on their hobbies. I was tasked with creating the visual identity, marketing, merchandise and app prototype.

Leisurful provides users the ability to schedule their hobbies and encourages users to make goals related to those hobbies. 

To check out a video demo Click Here

The marketing concept was inspired by the research that was conducted prior to the creation of the app. Hobbies often bring joy to people in different ways and consumers have different interests. We decided to express this concept in our marketing. The tagline throughout the campaign is “Where is your happy place?” which poses the question to the consumer where their potential happy place is while they pursue hobbies during their leisure time. The advertisements prompt consumers to find their happy place by using the application.

We advertised in various outlets, including social media, the web, subways and outdoor billboards.

If you are interested in the process, please check out the website

and the branding book for this project.