Objective: To develop an artistic, modern and versatile logo and brand identity for a dance studio.
The "Arena Dance Club" studio logo has important advantages of a modern logo: scalability and variability. These qualities allow not only to use the logo in a variety of situations, in different media, but also to develop it: by changing the colored abstract part of the logo, you can give personality to each direction of the studio.
The simplified version of the logo is the inscribed font part of the logo in a square. This variant can be used independently. The full version is represented by four abstract plastic shapes, which can change depending on the graphic context.
The logo is beautifully developed in the brand identity.
The logo has become an important part of the brand, which is reflected in the project's social media and in the design of the studio.