Kaela Cohen is an interior designer based in Los Angeles who offers interior design services and vintage-sourced decorative objects. She approached me to develop a new brand that spoke to her elegant and natural style.
Her unique interior designs, as well as the rare objects in her collection, created the foundation for 'elusiveness' as the brand concept. What grew from this was a brand that focuses on saying more with less and which errs on the side of subtly. A loose system that combines color, typography, and line interpretations of French wall paneling allows the brand to express itself while staying true to its elusive nature.
