This is proactive work for Nike. 

To many, a pair of Nikes mean more than equipment. They are a statement of their arrival and upheaval, past and the future, highs and lows, but most importantly, about how they did it. 

Nike is all about the athlete mindset in people and hence, let Nike change its logo to the name that stacks the brand in favour of his/her struggles. 

A digital activation that can help people customise their Nikes with their names.