HUMANIZE.
objective
objective
To design an annual report for a given corporation using a strong concept and visual language system.
approach
My corporation is General Electric. For the report, I wanted to focus on giving the brand a modern look but still remaining true to the ideals and ethos of GE. I purposefully wanted to stay away from showing machinery, instead, I used empowering black and white photography to elegantly present what GE does at a large scale. Via this strategy I was able to present GE as a modern, timeless, company.
This report is also available to download for Apple iPad
(AAU-graduate)
(AAU-graduate)
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This project is for GR 601 Type Systems class in the Graphic Design Graduate School of Academy of Art University. This project is simply for learning how to typeset numerous amounts of text and doesn't act as the actual 2013 GE annual report. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
This project is for GR 601 Type Systems class in the Graphic Design Graduate School of Academy of Art University. This project is simply for learning how to typeset numerous amounts of text and doesn't act as the actual 2013 GE annual report. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
