日行之外BDD 新一代保健品 Packaging Design
“BEYOND DAY (BDD)”is a nutrition and health supplements brand specially created for contemporary young people. BDD’s goal is to solve the problems of those current domestic health care supplements, like expensive prices, poor curative effect, and not portable.For the health of our generation, BDD use a better and humanized design, encourages healthier and easier lifestyle, and most importantly, they have reasonable prices for their products.BDD devote themselves to the research and development of high-quality and good taste health care products, which makes daily supplementation natural and easy.
This series of products took our team nearly a year to launch. In this process, we encountered many difficulties, like how to change the inconvenience of use and the look of these health products in the current market of health care, seal-ability problems of these nutritional products, a big cost on the product container mold is also a problem, last but not least, the text and image standardization of health care and nutritional products is even more strict than other products, so we spend lots of time learning and fixing. All of these was a big challenge for us, but fortunately we landed it and launched it.
There are a total six products in this daily supply series. We use visualized graphics to represent the functions of these six different products, and also use six colors to distinguish them, so that the packaging of this series forms a unique visual system.The packaging design for dietary supplements and health care products industry is undoubtedly a breakthrough. We change the traditional design, and give a new appearance to younger generation, so that such products can also become a fashion item, carry them around, take one anytime. We hope to achieve a truly valuable differentiation design.