Firebeach - Brand Identity Design
The visual identity for Fire Beach was designed to reflect the ethos and personality of the space
and innovative dishes created from local, sustainable and seasonal ingredients, with regards to ‘Fire’ being the star of the show. A lovable and relatable mascot was created as a symbol to represent the beach club, that manages to captivate the audience by presenting a hint of mystique, fitting in well with the approach of the place. Cupid was known to the Greeks as Eros, the god of love. Armed with a bow and a quiver filled with both golden arrows to arouse desire and leaden arrows to ignite aversion, Eros struck at the hearts of gods & mortals and played with their emotions. At Fire Beach, to be struck by a flaming arrow means to be caught in a tropical summer fling; wild & enjoyed to the fullest. Eros was portrayed as a handsome immortal who was irresistible while also being portrayed as a playful, mischievous child, which is a perfect representation of the personality of Fire Beach.
