The Challenge: Design a barbecue restaurant brand from the ground up.
 
The Solution: An illustrative, family-friendly brand called Porky Q's Smokehouse — a conceptual restaurant located in Orlando, Florida.
 
Designed in Jason Ellison's Spring 2014 Advanced Graphic Design class at Valencia College.
The illustrative technique carries on to the menu, with all of the pictures in scribbled circles.
The green in the color palette is used sparingly for accents, and to describe beverages and desserts.
Information about each specific store can be found on the back of the carryout menu.
Each barbecue sauce flavor has its own designated icon and color to help with easy identification.