Welcome to the Ecommerce Innovations brand guidelines.
Ecommerce Innovations is a family run, minority owned internet based companyspecializing in consumer related products.
Founded in 2003, Ecommerce Innovations is made up of eight separate entities to date. The flagship site in the company’s lineup, Inspired Silver.com, is one of the industries leaders in online jewelry retail. Inspiredsilver.com launched Ecommerce Innovations into the celebrity and designer inspired world,making trendy, yet affordable, silver jewelry that replicates the “Red Carpet” style.
Other sites include InspiredShades.com, EndofRetail.com, InspiredCases.com, WallpaperNation.com, WalletOutlet.com, NextStyles.com, and StealTheirStyle.com.
Ecommerce Innovations recognizes the pace of development in Internet retailing and maintains the required speed to keep its products innovative and engaging to the consumer by creating new marketing and business strategies throughout the lifetime of the company.
Variation 1
Variation 2
LOGO COMPONENTS
The basic component of the Ecomerce Innovations branding consists of two elements: The symbol and the typography. Depending on the application and size of the given medium, there are two different variations of the logo.
Variation 1 is for documents which are primarily vertical.
Variation 2 is applied to items which are primarily horizontal.
This allows the identity of Ecomerce Innovations to be applied to a variety of mediums and have it sit appropriately within its context regardless of the format that it is placed within.
TECHNICAL ASPECTS
PRIMARY TYPEFACE: Gotham Rounded
Gotham Rounded Book is the font used for the word Ecommerce, while Gotham Rounded Medium is used for the word Innovations for both variation 1 and variation 2. For headings in documents and stationary, Gotham Rounded Medium must be used.
The DOs and DONTs
The DOs
As a guide, always leave a suitable amount of space around the logo.
Variation 1 minimum width: 1”
Variation 2 minimum height: 1/4”
The DONTs
Never change the logo typeface.
Never change the spacing between the letters (kerning).
Never squash the logo horizontally.
Never squash the logo vertically.
Never lean left or right.
Never allow the logo to be lost onto a colour that is the same as itself.
COLOR SCHEME
The branding of Ecommerce Innovations uses 4 primary colors; CMYK 9 68 100 9, CMYK 18 91 100 0, PANTONE Cool Gray 10 U, and white. The two oranges make up the slight gradient in the color version of the logo. The typeface and the circle use CMYK 18 91 100 0.
The color logo must always be on white. Any other color it may be used as white or gray, depending on the situation.
STATIONERY
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