Aqua- Fresh sea Cucumbers - Cherish the national value and aspiration to reach the world
Client: VIETNAM SEA CUCUMBER INVESTMENT CORPORATION - VSCC
Field: Cultivation and processing of high-grade sea cucumbers
Location: Ho Chi Minh City
Implementation category: Brand identity design
HAI SAM VIET NAM is the first company in Vietnam to successfully raise Holothuria scabra (sandfish) - a species of sea cucumbers - on an industrial scale with a closed process from Seed Supply - Cultivation - Processing sand sea cucumber
BRAND STORY
Operating with the only mission of "enhancing the health of customers through the products", Hai Sam Vietnam has shown its ambition to expand its market by trying to bring Vietnam becoming a pioneer in seed production, farming and processing on an industrial scale with a closed process from scientists, farmers to processors and finally to consumers.
DESIGN IDEAS
The logo of Hai Sam Vietnam is oriented to be a smooth combination between outstanding Vietnamese elements and global trends. The first criterion we sets for creativity in design is flexibility. Designed in a unique and professional way, but still showing simplicity, sophistication and elegance.
Icon
We takes the letter S - the symbol of Vietnam's map also the first letter in the name Sea Cucumber as the key factor and surrounded by the convergence of 9 rivers flowing into the great sea. Those 9 rivers are the symbols of Birth - Aging - Sickness - Death - Birth - Aging - Sickness - Death - Birth. "Birth" is always the beginning of a new life, a testament to the entrepreneurial and innovative spirit of Hai Sam Vietnam.
Color
The brand color signal is resonated from two color gamuts of blue (Shelf blue sea) and yellow (Gold sand).
- Shelf blue sea is known for its truth and wisdom which represents balance as well as sophistication, serenity and versatility.
- Yellow (Gold Sand) is a warm deep color - the color of soil. It evokes reliability, a sense of security, and luxurious beauty.
Final mockup - HAI SAM VIET NAM.
