Panera Favorites | SPRING 2014
Panera celebrates its favorite and most talked about menu items with social media-inspired photography and copy. Photos suggest real Panera settings and have Instagram-like filters, while hashtags encourage customers to share their #panerafave or #mypick2 with friends.
The artful compositions and the use of people and casual propping give the images a personal feel. The in-store campaign ties in with Panera’s expanding social outreach and invites Panera fans to talk about the favorites that keep them coming back.