MARTINA SAMMARCO's profile

Typomania Festival redesign - communication project

About Festival
Typomania Moscow International Festival — cultural and educational project dedicated to the type, typography, calligraphy, lettering, motion-design, interactive design. Typomania is held in Moscow annually since 2012. The festival is focused on the letter, word, language. In festival's program: poster and book exhibitions, lectures, workshops of Russian and foreign specialists it graphic design, typography, digital arts, typography video contest, book store and other events.

The project originated as a redesign of the festival's entire visual identity and focused on the use of different types of fonts to emphasize the festival's focus, saturated colors, and balloons indicating dynamism and movement.
The various media for the project were then produced, particularly the 50x70cm posters, consisting of the graphic elements and different types of fonts with the main information about the festival, repeated then also in the foreground. There are also the outdoor formats, both static and dynamic set in the various areas of the city.
The program was made on an A0 with a dual use: opening the inside we find the detailed program of the event while the back advertises the event as a poster.
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The socials were organized into an editorial plan divided into the three different strands that will form the basis of the publication: workshops, events and speakers. Posts and related stories were made for each strand.
Typomania Festival redesign - communication project
Published:

Typomania Festival redesign - communication project

Visual identity redesign project for Typomania Moscow International Festival, is an independent cultural project dedicated to type, typography an Read More

Published: