Mc'n'Roll
Mc'n'Roll is a new product for McDonald's.
It's a rolled flatbread.
The target is young guys (16-35) who plays in a band.
According to the communication strategy, Mc'n'Roll is launched with a contest for rock band, which will be voted every weeks. On the packaging will be published the top5, so there is a constant incentive to buy the product and control the site.
