Mc'n'Roll
Mc'n'Roll is a new product for McDonald's.
It's a rolled flatbread.
The target is young guys (16-35) who plays in a band.

According to the communication strategy, Mc'n'Roll is launched with a contest for rock band, which will be voted every weeks. On the packaging will be published the top5, so there is a constant incentive to buy the product and control the site.
Mc'n'Roll
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Mc'n'Roll

A new product for McDonald's (workshop with Francesco Guerrera)
19
267
0
Published: