Pagu Studio - Gone Crabbin'
We made a snappy set of illustrations and GIFs inspired by the South West Coast.
Follow our hero character on a whimsical journey through the craggy, Cornish coastline.
Joined by a reluctant starfish and a teeny-weeny crab.
See more on www.pagu.studio/work/gonecrabbin
colour
The goal? Encourage people to explore, connect with and protect nature... without being pushy and preachy. So we designed a hero character with a curious, playful nature to make them super relatable. While our miniature cast of characters help to build empathy and bring a little wit.
We used simple, bold shapes enhanced with rich colours to keep the style fun and fresh. Adding a touch of natural texture to make it more tactile — like salty sand.
All tied together with some simple but snappy animated loops.
Thanks for watching!
