We're really thrilled to finally share this animation we did for Pepsi and which you can see at Reagan National Airport in Washington, DC.
STORYBOARD
The animation was shown through an airplane window where you can see the city's culture, food, monuments, and different beautiful places that you can enjoy accompanied by a fresh Pepsi!
The work process was the combination between composition and motion in After Effects and cel animation.
Vectorization process
Illustrations of some characteristic features of Washington DC
Reagan Airport architecture — Howard University — The Capitol
The White House — Cherry Blossoms, Washington Monument & Maryland Crab — Washington Football Team
We needed to study the different packages of Pepsi, from a simple can to a bottle of crystal. Attending with special attention to the different materials and working the shines and shadows to create this special feeling when you have one Pepsi in your hands.
We wanted to create some fresh animated letterings, so we played with the size of each letter and their apparition in the scene.
And this is the final result!
Client: PepsiCo
Produced by Estudio Santa Rita
llustration & Cell Animation: Estudio Santa Rita
Composition & 2D Animation: Rafa Galeano
Thanks for watching!
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www.estudiosantarita.com
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