TVC 30” - Mazda 2, Lightweight.
TVC 30” - Mazda 5, Sliding doors (Soji door).
In these docu-films, the messages were linked to traditional Japanese heritage, like the Karakuri folding seats, edited in parallel with a footage of the ancient Karakuri dolls to explain the effortless mechanism of a complex gearing system that takes energy from gravity.
The Soji door (Sliding doors)
The Karakuri folding seats
The Craft-makers
The i-Stop
The Challengers
The Jinba ittai feeling
