Sneakerness x Zalando
AR Sneaker Hunt App / Motion Design
Sneakerness Zürich, Switzerland's homegrown Sneaker
event partnered with Zalando, developed an augmented
reality app to support a competition for their guests.
Four exclusive Hot Drop sneakers up for grabs in an event-wide
treasure hunt. Robinbushell.ch was commissioned to create a unique
animation for each sneaker, as a reward to successful competitors.
There was a lot of creative freedom in this project, fun themes and lots
of opportunity to create with spontaneity and joy. I thank Bandara for
bringing the project to me, and Sneakerness and Zalando for the rare
‘blank canvas’ to work with.
Check out the app in action in the video below:
