Brief
Design and roll-out the branding identity & voice from an existing logotype for Bang Bang Sauce Factory. Develop and implement a social media strategy for Bang Bang while curating monthly contents
Solution
In line with the lifestyle positioning of the outlet, elaborated a highly engaging branding, photography, and social media strategy evolving around curated and dynamic content, capitalizing on vibrant colours, user engagement, and a strong voice.
Strategy
Bang Bang represents built the fearlessness of athletes, jazz musicians and heroes in b-style movies. Bang Bang is a cheeky Sports bar serving audacious burgers. This is reflected in the use of vibrant colors, a bold and engaging tone of voice, and a photography curation that catches references with 70’s-80’s vintage visuals.
Outcome
Opened in March 2021 and able to continue operating through the 3rd wave restrictions thanks to a strong take-away / delivery branding component and a rapid brand spin-off on social media
