滚球设计 RBD DESIGN's profile

番鬼凉茶 | 新广式凉茶

作品是中西结合的新式广东凉茶店铺品牌设计。“鬼佬”是广东对外国人的昵称,具有强烈的地域性特征,番鬼因此以此命名。
为提高年青一代对传统茶饮的兴趣。品牌视觉要异于市场主流的更有辨识度的品牌视觉系统,让传统的行业品牌年轻化。
所以我们使用了新式的唐人街风格,强化视觉冲击,抓住年轻人对时尚和独特性的追求,使设计具有独特时尚性,跟年轻一代有互动性,产生兴趣,让传统的行业复兴。
The work is the brand design of a new Guangdong herbal tea shop integrating China and the West. "Ghost guy" is a nickname for foreigners in Guangdong, which has strong regional characteristics. Therefore, fan GUI is named after it.
To enhance the interest of the younger generation in traditional tea. Brand vision should be different from the more recognizable brand vision system of the mainstream market, so as to make the traditional industry brands younger.
Therefore, we use the new Chinatown style to strengthen the visual impact, seize the young people's pursuit of fashion and uniqueness, make the design unique and fashionable, interact with the young generation, generate interest, and revive the traditional industry.
番鬼凉茶 | 新广式凉茶
Published:

Owner

番鬼凉茶 | 新广式凉茶

Published:

Creative Fields