JustPay.
Most Financial institutions have complicated and cumbersome administration,
which is one of the reasons a high percent of people do not have access to adequate financial services.
JustPay creates a seamless, friendly, and fun environment for users.
Typography
"Poppins" is the Sans Serif typeface that was used to create the logo. This font was used because it indicate a modern and flexible brand.
Brand Colour
The basic color palette chosen to create the brand is supplemented by hues of green, based on market research and focusing on the brand's existing positioning. They are colors that convey the feeling of comfort and tranquility as well as safety and Balance. These colors were used to create a secondary palette that can be used to help assemble the visual identity, especially in digital media.
Brand Illustrations
Brand Visuals
This is the rollout of the brand's new identity on all the brand assets, ranging from corporate materials like letterhead, business cards etc, to the banners, posters and all other marketing materials and other client’s touchpoints, A significant step towards allowing their clients to get to know the brand is making the brand communicate with its customers through a consistent brand voice and cohesive appearance.
