Making it to your 100th birthday is cause for celebration, and furniture giant Steelcase wanted it to feel that way. When they asked Conduit to create an interactive timeline to mark this milestone, we started brainstorming how to cover their entire history in a way that would feel playful, inclusive, and engaging. Through research, we identified each segment of our client’s audience, along with their ideal timeline experiences. We then worked with Steelcase’s archivist to curate content that would pull the public and past employees into their story. A separate employee login offers access to a more robust search tool and archives that will continue to grow over time.
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