The greeting card for the Russian Railways has been designed to celebrate March 8, the International Women's Day. The main design concept of the card is figure "8", appearing on the cover (matryoshka doll), the inside of the card (railroad) and in the text of the greeting (infinite ∞ positive emotions).
The year 2022 was declared the year of folk arts in Russia, so the image of the Russian matryoshka, one of the main symbols of domestic crafts, has been selected for a card reference. The style of the picture also refers to the Russian culture. It has been inspired by Dymkovo toys: simple shapes, black lines, dots, flowers.
idea & art direction Omsky
illustration Lera Ponomarenko
illustration Lera Ponomarenko
3D visualisation Dmitriy Saveliev
