Gold Deo
Brand Launch Campaign
Men have their own assets and qualities that help them deal with day-to-day situations, but the most important of these is their level of confidence. Gold deodorant spray provides them with 24 hours of confidence by removing perspiration and body odor.
In the film, I exaggerated this claim by portraying the Gold deodorant spray as his best and toughest companion throughout the day.
A comprehensive 360-degree campaign launching 'Blaze' and 'Challenge' as top lifestyle Deodorant brands for men.
TV Commercial
PRINT
Align to this storyline, we developed a Digital+Retail Activation idea. The ‘Hostage’ facebook game app that accessible thru a QR code on Smartphone.
HOSTAGE GAME APP
FACEBOOK + RETAIL ACTIVATION
GOLD DEO APP
SMARTPHONE + RETAIL ACTIVATION
The man in the middle... with two girls, one on either side of him. Spray him with Gold to start the game. As soon as the guy starts smelling good the girls notice him and start moving closer to him. As they move closer our man will start to get sweat. Boost his confidence with Gold... but spray too much and the girls will suffocate and start to move away. Spray too little and body odor will drive them away. Strike the perfect balance and they'll both be in his arms in no time.
SPRAY ON
SMARTPHONE GAME APP
