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The Tea Tips Bag Packaging & Branding
Packaging
InDesign

The Tea Tips Bag
Packaging & Branding


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THE TEA TIPS hopes to help consumers maintain their daily tea drinking habits, using "THE" to emphasize products, every bag of tea is worthy of being called "THE", every bag of tea is worthy of being emphasized, and it is worthy of playing an important role appear in the daily life of consumers. The designer uses a very graphic font design to make the brand name present a neat geometric outline, so as to achieve the symbolic purpose of making the logo easy to recognize and remember.


THE TEA TIPS希望可以帮助消费者维持日常饮茶习惯,用“THE”强调产品,每一袋茶都值得被称作“THE”,每一袋茶都值得被强调,都值得作为一个重要的角色出现在消费者的日常生活中。设计师用极具图形感的字体设计使得品牌名呈现出利落的几何轮廓,以达到让logo好认好记的符号化目的。




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THE TEA TIPS uses eye-catching colors as a way to distinguish flavors. Its color is similar to that of a post-it note, and its volume is the same as a post-it note. It uses colors to emphasize brands and products, and at the same time, it can also make tea flavor divisions, helping consumers to quickly choose the corresponding flavor. It is closely related to the color attribute of tea: choose green tea and find the green "THE".

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THE TEA TIPS用醒目的颜色作为区分口味的方法,它的颜色与便利贴的用色相近,体积也与一张便利贴大小无异。它用色彩强调品牌与产品的同时,也能做出茶叶风味的划分,帮助消费者快速地选择对应的风味。与茶叶自带的颜色属性紧密关联:选择绿茶就找到绿色的“THE”即可




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The slender text under "THE" perfectly fulfills the product's mission as "TEA TIPS" and makes further detailed annotations for the product. When they appear in combination with "THE" above, the shades of color imitate the similar but different colors of strong and light teas to interpret the properties of the product.

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而“THE”之下的纤细文字则完美完成了该产品作为“TEA TIPS”的使命,为产品做出了进一步的详细注解。当它们与上方的“THE”组合出现时,颜色上深浅不一的效果仿照浓茶和淡茶近似却不同的颜色来诠释产品的属性




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As a daily consumer product, THE TEA TIPS takes "environmental protection and safety" as the first standard for material selection in packaging materials: each bag of tea is made of Japanese NASA corn fiber (PLA), which can be 100% degraded into water and carbon dioxide; printing Soybean ink is selected, which can be completely integrated into the natural environment after decomposition; the tea bag line is made of pure cotton to ensure that every sip of tea is fresh and safe. In this way, the brand can maintain the concept of "like a post-it note that can provide consumers with a small and beautiful life experience" from beginning to end, and it can also cause almost zero resource waste like a post-it note after use.

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作为日常消费品,THE TEA TIPS在包装材料上以“环保安全”作为材料选择的第一标准:每一袋茶都选用日本NASA玉米纤维(PLA)制成,可100%降解成水和二氧化碳;印刷选择大豆油墨,分解后可完全融入自然环境;茶包线条选用纯棉制线,确保每一口茶都鲜爽安全。如此便能从一而终地使品牌维持“如同一张便利贴一般可以为消费者提供小而美的生活体验”的概念,使用完毕也能如同便利贴一般造成几乎为零的资源浪费。



The Tea Tips Bag Packaging & Branding
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The Tea Tips Bag Packaging & Branding

2.4k
14.5k
102
Published: