Teaser Postcard and social media post.
AFN 4x4 Accessories
From yearly 2016 to mid 2017 I've collaborated with AFN 4x4 as a graphic designer. AFN is a Portuguese manufacturing company, being one of the global top producers of 4x4 accessories such as Bull-Bars, military grade underbody protection and even special vehicles transformation like Firetrucks or Army Ambulances.
My Mission
At my arrival, my mission was to pick up the recently redesigned logo and created the Graphic Standards Manual for AFN's global network of new distributors and representatives. The second task at hand would be the development of new print promotional materials and exhibition booth designs for the scheduled events for 2016.
Biggest Challenge
Apart from the development of a modular exhibition booth system, the second professional product photoshoot contracted by AFN was by far my biggest challenge within that time. In two days time we had to change everything about the photoshoot as it was raining heavily so the chosen venue couldn't be used. The date was set and AFN management didn't consider to postpone the session. So in two days time I had to find a new venue, a new concept and a way to get a high quality end result for the session.
Nearly all competition goes for beach and outback landscapes, so, without a sunny weather to go for a similar approach, as it was AFN's initial goal, I've created an "heavy-duty" kind of scene by getting access to an old abandoned factory near by, aiming to this "brute force" feeling to the truck that we had as the main subject for the photos, a golden Nissan Navarra.
Another challenge was the fact that I had a limited number of photos to work with in the aftermath. I had to set the scene for five product shoots... that was all I had! Such shoots had to be used in leaflets, flyers, catalogues, wide-format prints such as exhibition booths walls, pop-up banners, billboards and other big format promotional materials.
Another challenge was the fact that I had a limited number of photos to work with in the aftermath. I had to set the scene for five product shoots... that was all I had! Such shoots had to be used in leaflets, flyers, catalogues, wide-format prints such as exhibition booths walls, pop-up banners, billboards and other big format promotional materials.
A third session was made for Toyota Hilux REVO products where AFN gave me an outdoors landscape to work with, more in tune with the first session for this same model. The first session images were also used for the creation of the Graphic Standards Manual.
Exhibition Stands
2016 was the first year AFN decided to invest heavily in being present at some of the world top automotive shows such as SEMA - Vegas. The challenge... create a modular exhibition booth set that would be easy to build (sales team would set it up at each venue), could be assembled into different configurations according to the available space at the show (from 10x10 ft to 20x40 ft) and would be the lowest cost solution available.
From all the 2016 scheduled events, SEMA Auto Show at Vegas US was the one that would set the standards for the booth system to be used in all future events. With the three main conditions set with the creative briefing, Flluidotrónica "MiniTec Aluminium Profiles" were the solution found to get this project going. A "test run" was decided for the
ADIHEX 2016 - Abu Dhabi, United Arab Emirates
SEMA 2016 - Vegas USA
2016/17 Autoshow's A4 Flyer
To Be Continued...
