秉持創新、純粹的精神，重新賦予普洱茶新的品牌視覺及意涵，將「茶氣」帶入到包裝，以四種不同漸層去表現溫度的情感與味覺想像，襯托出簡約內斂的美感，而粗細對比的標準字設計，依然保有普洱茶傳統的優美，以最純粹的樣貌，呈現最原始的普洱。
Uphold the spirit of innovation and purity, and re-define Puer with a new brand vision and meaning. We integrate the "tea flavor" with the packaging, four different gradients are used to express the emotion and taste imagination of temperature, which brings out the beauty of simplicity and restraint. The character design retains the traditional beauty of Puer and presents the most primitive Puer as well.
品牌調性的設計，不喧鬧、不張揚，以簡約的方式表達普洱茶純粹的韻味。整體包裝使用極簡的灰白調，簡單適度的編排正好凸顯產品本身的個性。在品牌氛圍感的設計中，選擇特殊材質的紙張去呈現層次及質感，並且在結構上加入儀式感設計，彷彿藝術品般推前展示。
The tonal design of the brand expresses the pure charm of Puer in a minimalist way. The overall packaging uses minimal gray and white tones, and the simple and moderate arrangement just highlights the personality of the product. The paper of special material is selected to present the level and texture of the brand atmosphere. The structure displayed with the ritual design is like a work of art.
產品設計上多以純文字進行排版，不僅考驗對字體的認識和選擇，同時也展現了文字所形成的空間美感。從裡到外的設計都說明著我們認真看待那些將會被交付到客人手裡的細節，也意味著我們想用最簡單卻不單調的方式去呈現我們的設計。
The product is designed with pure text typesetting, which not only demands the understanding and selection of fonts, but also shows the beauty of the space formed by the text. The design from inside to the outside shows that we take the details seriously, and we’d like to present Puer in a minimalist but not monotonous way.
Type: Packaging
Year: 2021
Designer: Chao Tzu Ting / Kang Zhe Jia / Chuang Po Cheng / Lee Wen Jen
Art Director: Lin En Ying / Chang Sheng Chuan
Photographer: Yao Shi
