Coursework for Package Design
"Good Life Kombucha" Bottle Label
Good Life Kombucha is for people who know how to get the most out of their lives, and probably have a bit of money to be able to enjoy some of the more expensive opportunities. This high-priced bottle does just that, promotes a healthier lifestyle to get the most out of life. The minimal style with carefully chosen elements and colors conveys the idea that the consumer is getting something worth the cost. The gold of the design matches the gold of the kombucha flavor inside, while the deep blue balances it out and creates a refined color palette. The combination of sans-serif typefaces play into that clean feeling, while the cursive Memimas adds a humanity and organic-ness to the design. Anyone consuming fermented tea wants to know what they are drinking is clean, safe, and transparent about what is in it. The hot air balloon calls back to Good Life Kombucha’s Colorado roots while also suggesting a new adventure. The hot air balloon, altered to have a gold ribbon instead of the basket, is then pulled into the back. It becomes a backdrop for the company’s story, subtly reinforcing that 2% of their profits are donated to cancer research. The “organic and unpasteurized” and “naturally effervescent” are quasi-logos to give them more character, and the circular barcode joins them in their ranks to also be exciting yet clean.
