Awards:
2014 Adlip Digital Ad of the Year
2013 Gold Assegai Award
2013 Gold Cannes - Branded Content
2013 Gold Loerie
2013 Cannes Shortlist - Cyber
2013 Cannes Shortlist - Direct
2013 Clio Shortlist - Digital
2013 Gold Assegai - Multiple Channel Campaign Award
2013 Silver Assegai - Branded Content
2013 Gold Bookmark - Best Social Media Campaign
2013 Silver Bookmark - Branded content
2013 Best of Ogilvy
2013 WPPed Cream - Integrated Winner
2013 Best Interactive - Bestadsontv
2013 SMITTY Awards - Best Overall Use of Social Media
2013 Gold Loerie
2013 Cannes Shortlist - Cyber
2013 Cannes Shortlist - Direct
2013 Clio Shortlist - Digital
2013 Gold Assegai - Multiple Channel Campaign Award
2013 Silver Assegai - Branded Content
2013 Gold Bookmark - Best Social Media Campaign
2013 Silver Bookmark - Branded content
2013 Best of Ogilvy
2013 WPPed Cream - Integrated Winner
2013 Best Interactive - Bestadsontv
2013 SMITTY Awards - Best Overall Use of Social Media
View entire campaign here.