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Decoration shop for Kiehl's brand (Moscow). Paper, wood, the used bottles and a little Christmas magic
Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kiehl's city
 
Our goals: make an interactive shopfront for Kiehl's store in Capitoliy mall, attract  customers to the store, maximize brand awareness level.
Solution: Key concept – mix of urban images from different parts of the world where Kiehl's is represented. Installation looks like an art object: the city that unites New York, London and Moscow. Kiehl's products are the essential part of the installation owing to the promo element – every customer can bring used bottles to the store for recycling.
Making of:
Thanks for watching!