SIL NAK WON (Paradise Lost) - 2020
Sil Nak Won is the largest brewery pub in Korea located in Jongno-gu, Seoul, and operates a brewery inside the store.
Sil Nak Won means Paradise Lost, and a new brand identity was needed to match the mood and spatial characteristics of the store.
Hong Graphics has developed a new identity and various customer touchpoint applications.
Sil Nak Won means Paradise Lost, and a new brand identity was needed to match the mood and spatial characteristics of the store.
Hong Graphics has developed a new identity and various customer touchpoint applications.
Based on the main characteristics of the space of Sil Nak Won and the keywords conveyed in the naming,
We developed a new brand identity and visual assets for Sil Nak Won.
We developed a new brand identity and visual assets for Sil Nak Won.
Various brand identity elements have been developed to effectively utilize the brand identity of SIL NAK WON depending on the application medium. Based on the main symbol, we increased the versatility of the brand identity of SIL NAK WON by utilizing brand identity elements that fit the situation.
The mood conveyed by the brand identity and naming of Sil Nak Won is expressed by boldly emptying the main text area, which is often used in business cards.
