Mirko Romanelli's profile
FLOW | Electronic cigarette
Concept

The intent of the project is to create a versatile and extremely customizable product, characterized by a minimal and elegant appearance and with a pop and lively identity, made possible by its formal features and its wide range of colors.
Flow e-cigarette

Flow is an electronic cigarette characterized by an essential and minimal design, which is enhanced through the material aspect of its finishes and the combination of glossy and matte surfaces. 

The product has a design enhanced by soft and rounded shapes, which guarantee comfort during use and transmit a feeling of softness that characterizes and gives personality to the product itself.
The product

The product consists of a compact electronic cigarette with a aluminum body, in order to improve its durability and increase the perceived quality of the product to the touch. The device has a single button, which guarantees an easy and intuitive use, and a USB input at the bottom, which allows the product to be recharged.

Customization 

The product is designed to allow the user a complete customization and the creation of a personal e-cigarette, guaranteed by a wide range of colors and easily replaceable and interchangeable external bodies of the object.
​​​​​​Identity & colors

The product is characterized by six main colors, in addition to the classic black and white versions, each having two distinct shades: lively and pastel. This selection is designed to ensure an easy combination of colors and extensive customization to the user, best representing the pop identity of the product and the target users.

Packaging

The packaging represents the very essence of the product, through a minimal and elegant approach, which enhances the object through the attention to detail, materials and finishes of the elements. 

The package is available in different colors with a monochromatic tone, contains a user manual at the top and allows the opening of the internal part to access the USB charging cable and the maintenance devices of the product.
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Designed by Mirko Romanelli
FLOW | Electronic cigarette
590
5.5k
29
Published:

Owner

FLOW | Electronic cigarette

Flow is an electronic cigarette characterized by an essential and minimal design, which is enhanced through the material aspect of its finishes a Read More

590
5.5k
29
Published: