**4 types 2 generations* *

The new ad of Banque Du caire(بنك القاهرة) represents 4 Different types of Music in different 2 generation which it consider amazing idea for ad to mirage those types in one ad especially when the ad represent the type of song from old generation by presenting King

Mounir, Chab Khaled two different types of music in same generation and presented the new generation by other two types of music Marwan Moussa and Amir Eid

But was the different of music enough to show the service what can the bank provide or it was for the reach and increase engagement especially in Ramadan which each company faces about the best ad.

Did the ad want to deliver the message that whether there is a difference in generation or different in the kind of the music the bank understand the need and wants of each generation?

The ad gave some shots about e-banking, cards but they should focus more on it.

unfortunately the ad represent great things like music, artists but didn't focus on the main thing that can attract the new generation which is the e-banking method, their service of paying with cards more than cash even in Egypt the online paying concept has increased more and more but it isn’t enough, people still trust paying cash, cash makes them feel more safer.

The AD have to represent more what the company can provide to their customers not providing there customers of their most loved Artists