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Facebook More Together



Facebook is taking 2.2 billion users out of the timeline and moving them into groups. That’s the size of the mission we had with this campaign.

More Together is the first real repositioning Facebook has passed through in its history. A global collective effort led by Wieden + Kennedy.








A global yet locally relevant campaign focused on the emotional and functional benefits of connecting people with common interests in such a fragmented world.




Recognition
Brazilian Creative Club
Profissionais do Ano

Agency: W+K SP   |   Client: Facebook   |   Campaign: More Together   |   Creative Team:  Bruno Pereira, Ricardo Scarpa, Greg Kickow, Luz Arroyo, Ana Blanes, Pedro Gabbay    |   CD: Felipe Ribeiro and Diego Limberti   |   ECD: Edu Lima and Renato Simões 


Facebook More Together
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Greg Kickow

Facebook More Together

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