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    BRAND LAUNCH: SHU UEMURA ART OF HAIR Mr. Shu Uemura revolutionized the world of makeup by creating new standards of beauty using the perfect bala… Read More
    BRAND LAUNCH: SHU UEMURA ART OF HAIR Mr. Shu Uemura revolutionized the world of makeup by creating new standards of beauty using the perfect balance of nature, art and science. In 2007, the Professional Products Division introduced a range of haircare and styling products to expand his beauty portfolio. A comprehensive program of brand identity, Co-op advertising, consumer and industry education, was developed to support the launch and reinforce the luxe positioning. Read Less
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BRAND LAUNCH: SHU UEMURA ART OF HAIR
Mr. Shu Uemura revolutionized the world of makeup by creating new standards of beauty using the perfect balance of nature, art and science. In 2007, the Professional Products Division introduced a range of haircare and styling products to expand his beauty portfolio.
A comprehensive program of brand identity, Co-op advertising, consumer and industry education, was developed to support the launch and reinforce the luxe positioning.
Consistent branding
Consumer Collateral
Education Binder
Co-op Advertising Template
Acrylic Merchandising 
Acrylic Brochure Holder