Shiatsu
Shiatsu aims to create a balance between the mind and body. It is an alternative form of medicine and healing that originated in Japan. The logo uses a sumi-e brush stroke, enveloped by a circle that symbolises the land of the rising sun. The upward lift in the brush stroke represents Swiss landscapes - where the practice is located. The logo fuses cultures/motifs and takes on the terracotta brown with a blend of sea and sky blue. The holistic form is minimal and emotes a sense of calm and wellness - like the art of Shiatsu.
Identity design and stationery
17 August, 2016
