The Shape of Emotion
Takto is a Red Dot winner jewerly design brand that looks for the purity of the forms and the materiales they use for their products.
They needed an catalogue that would represent their concept, based on give shape to emotion, and create a whole visual world around their jewrly.
We decided to represent their concept creating different still lifes that express different emotions with an abstract cone with a golden end. Placing the still lifes in between the photography of the product would define perfectly their brand concept. All the catalogue is white and gold to express the purity of their jewelry.
To preserve the concept of purity with the white and gold of the illustrations, the model fits with her blonde hair and white clothes.
Photography: Jordi Blancafort
Print: Gràfiques Bassó