6pm Friday. The prompt was emailed to each team. You have 48 hours to redefine packaging for eggs, bacon, coffee creamer or maple syrup.
6pm Sunday. A statement, video and photo must be uploaded to an FTP server by 6pm sharp. Late entries will be disqualified.
Four teams of KU students took on the challenge and spent the better part of 48 hours defining the problem, creating a solution, prototyping, branding, filming, and editing.
Below is what they came up with. Sometime in April the students will be notified if they WON!
Group 1: Claire Pedersen (Sr. VisCom), Jay Livingston (Jr. ID), John Renyolds (Sr. VisCom), Brandon Clay (Jr. ID), Hanan Shoubaki (Soph. VisCom)
Challenge: Maple Syrup Dispenser. A real breakfast needs maple syrup. We currently have packaging options ranging from a dainty little bottle with a dainty little handle, to a big, hefty jug with a big, hefty handle. Either way, the story ends with a sticky mess on my table. In the age of sending rovers to Mars, it doesn't seem too far fetched to come up with a better syrup dispensing system.
Challenge: Maple Syrup Dispenser. A real breakfast needs maple syrup. We currently have packaging options ranging from a dainty little bottle with a dainty little handle, to a big, hefty jug with a big, hefty handle. Either way, the story ends with a sticky mess on my table. In the age of sending rovers to Mars, it doesn't seem too far fetched to come up with a better syrup dispensing system.
Group 2: Sydney Goldstein (Jr. VisCom), Leslie Montes (Sr. ID), Chole Hosid (Arch), Katie Whiteman (Jr. VisCom)
Challenge: Coffee Creamer Cups. Many of us love a little creamy, flavored goodness to smooth out the taste of our morning café. But our daily caffeine ritual is quickly buzz killed when we find ourselves covered in non-dairy cream because of annoying leaky creamer cups. Not to mention the number of times that they accidentally get crushed in a purse or pocket. Can someone find a way to help us deliver our cream into our coffee without making a milky mess?!
Group 3: Lori Novak (Sr. VisCom), David Blizzard (Sr. ID), Lynnasha Galbreath (Jr. VisCom), Julia Doan (Soph. VisCom), Perry May (Arch)
Challenge: Coffee Creamer Cups. Many of us love a little creamy, flavored goodness to smooth out the taste of our morning café. But our daily caffeine ritual is quickly buzz killed when we find ourselves covered in non-dairy cream because of annoying leaky creamer cups. Not to mention the number of times that they accidentally get crushed in a purse or pocket. Can someone find a way to help us deliver our cream into our coffee without making a milky mess?!
Challenge: Coffee Creamer Cups. Many of us love a little creamy, flavored goodness to smooth out the taste of our morning café. But our daily caffeine ritual is quickly buzz killed when we find ourselves covered in non-dairy cream because of annoying leaky creamer cups. Not to mention the number of times that they accidentally get crushed in a purse or pocket. Can someone find a way to help us deliver our cream into our coffee without making a milky mess?!
Group 4: Josie Miller (Jr. VisCom), Aliaa El Kalyoubi (Jr. VisCom), Nicholas Ostmeyer (Sr. ID), Jennifer Beck (Soph. VisCom)
Challenge: Eggs. Eggs have been sold in the same carton packaging for over a century! And in all of that time, the only thing that has changed is the material, which is now LESS environmentally friendly. And what's up with being forced to buy six or a dozen? Not only have our families changed, but today's consumers expect to be able to purchase exactly what meets their specific needs.
Challenge: Eggs. Eggs have been sold in the same carton packaging for over a century! And in all of that time, the only thing that has changed is the material, which is now LESS environmentally friendly. And what's up with being forced to buy six or a dozen? Not only have our families changed, but today's consumers expect to be able to purchase exactly what meets their specific needs.
From RePack
Be mindful of the judging criteria and weighting when developing your designs:
20% Promotes responsible use of materials. Your package should use renewable or recycled materials, be recyclable, and promote recycling.
15% Improved functionality. Good packages are easy to use. Does your package promote consumer convenience - i.e. easy transporting, handling, opening, dispensing, resealing, preparing or reuse?
10% Practicality. Designed for Business – hits the sweet spot between what a consumer will desire and can afford and what a manufacturer can produce for a profit.
15% Emotional Connection. Besides its functional value, does your package create the emotional connection with the consumer, can it create a “got to have it” feel at the point of purchase?
Be mindful of the judging criteria and weighting when developing your designs:
20% Promotes responsible use of materials. Your package should use renewable or recycled materials, be recyclable, and promote recycling.
15% Improved functionality. Good packages are easy to use. Does your package promote consumer convenience - i.e. easy transporting, handling, opening, dispensing, resealing, preparing or reuse?
15% Creativity and originality. How did you approach the problem in a new and revolutionary way? How does your product stand out on the shelf?
10% Practicality. Designed for Business – hits the sweet spot between what a consumer will desire and can afford and what a manufacturer can produce for a profit.
15% Emotional Connection. Besides its functional value, does your package create the emotional connection with the consumer, can it create a “got to have it” feel at the point of purchase?
25% Presentation. Presentation of the idea is often ignored until last, but is often the key to a winning idea. Entrants will be allowed to submit supporting documentation and a video to convey their ideas. Package images are required.
