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BONAQUA - LIVE TILL THE LAST DROP
For the global launch of BONAQUA, a water from The Coca Cola Company brand portfolio, we created three 20-second films illustrating stories where water is the reward for a life lived to the fullest, moments that embraced living till the last drop. 

Through counter-intuitive storytelling, each film shows an unconventional hero gulping down water after an activity that the audience discovers as the story progresses. 

BONAQUA championed the uneventful moments when people are engaged in their passions while spotlighting the central role of an empty bottle of water as the rightful finale.

"BEACH"

"LOVE"

"KARAOKE"

CREDITS

CLIENT
CLIENT: THE COCA-COLA COMPANY
GLOBAL HYDRATION CATEGORY PRESIDENT: Matrona Filippou
SR DIRECTOR GLOBAL WATER BRANDS: Cecilia Ortiz
GLOBAL CREATIVE STRATEGY DIRECTOR: Islam ElDessouky
GLOBAL SR. CREATIVE CONTENT MANAGER: Laura Legrenzi
GLOBAL PRODUCER: Elsa Casadevall
GLOBAL PRODUCER: Maria Silva
GLOBAL END TO END SR. DIRECTOR: Mariano Moro
AGENCY
AGENCY: PUBLICIS ITALY
GLOBAL CCO PUBLICIS WW: Bruno Bertelli
CCO PUBLICIS ITALY: Cristiana Boccassini
CCO PUBLICIS ITALY: Mihnea Gheorghiu
GLOBAL EXECUTIVE CREATIVE DIRECTOR: Davide Boscacci
SENIOR CREATIVE DIRECTOR: Conor Barry
SENIOR CREATIVE DIRECTOR: Thiago Jacon
ART DIRECTOR: Victor Lopez
COPYWRITER: David Casares
GLOBAL STRATEGY LEAD: Major Steadman
CHIEF STRATEGY OFFICER: Raluca Kovacs
STRATEGIC PLANNER: Alex Moore
GLOBAL CLIENT LEAD: Lorenza Montorfano
GLOBAL BUSINESS LEAD: Aelita Goncharova
GLOBAL PROJECT LEAD: Lucie Garbieńová
GROUP ACCOUNT DIRECTOR: Mirjana Slavkovic
ACCOUNT EXECUTIVE: Giosella D’Amato
GLOBAL CLIENT PARTNER: Tiya Fazelbhoy
HEAD OF AV PRODUCTION: Shereen Mostafa
CHIEF CREATION OFFICER: Francesca Zazzera
STRATEGY
STRATEGY: Eatbigfish, the challenger brand consultancy.
STRATEGY DIRECTOR: Ben Cooper
PRODUCTION
PRODUCTION HOUSE: ANORAK film GmbH
DIRECTOR: Hanna Maria Heidrich
DP: Jamie Ramsay
EXECUTIVE PRODUCER: Catherine Baikousis
PRODUCER: Toni Jaschke
PRODUCT CARE: Nicole Van Dieck
EDITOR: Sabine Panek
PHOTOGRAPHER: Uwe Duettmann
SERVICING
SERVICING PH: ROMANCE Films
EXECUTIVE PRODUCER: Rozanne Rocha-Gray
PRODUCTION DESIGNER: Wendy Fredriksson
STYLIST: Gabrielle Zarandah
SERVICE PRODUCER TVC: Helmke Möller
POST PRODUCTION
POSTPRODUCTION: PRODIGIOUS ITALY
HEAD OF PRE-PRESS: Laura Negrini
SENIOR ART BUYER: Rossana Coruzzi
PRE-PRESS PRODUCTION MANAGER: Domenico Antonucci
HEAD OF VIDEO POSTPRODUCTION: Alfredo Beretta
BONAQUA - LIVE TILL THE LAST DROP
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BONAQUA - LIVE TILL THE LAST DROP

For the global launch of BONAQUA, a water from The Coca Cola Company brand portfolio, we created five 20-second short stories illustrating moment Read More

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