I was tasked with designing a retail display, or pop up shop, for the POPAI competition that would be a new and exciting way to grab customers' attention and stand out from other displays. My inspiration came from the idea that everyone has a set of colours that complement them which are named after the four seasons. I thought that creating a pop-up shop display based on this concept would be a great way for consumers to learn something new while also engaging with the display by having each season its own section. As part of the final outcome, I designed a series of boards that would explain how my concept would work.
