Klets!11 Achieve greatness.
(Doe grootse dingen)
KLETS!11 encourages youngsters to speak in public and achieve greatness. They can do that behind the masks (Kletskop = Talking Head) of contemporary opinion leaders such as Barack Obama and Lady Gaga and brilliant people as Einstein or Frida Kahlo or step into the spotlight from behind the mask, speak up and be heard. They become the new Mount Rushmore(the source of inspiration for this campaign) digitally sculptured in a powerful iconographical and contemporary design. KLETS!11 looks for a parliament of 15 youngsters that will communicate with and defend their rights to the Flemish government.